I was working on KLEV when the idea for a dog store came up. I wanted to build another brand alongside the apparel business, and TroHound became that next project.
The name was the starting point. To me, TroHound carries the idea of a “faithful dog.” That gave the brand something to grow from: a name tied to the dog, and to the relationship people have with their companion.
Its own place alongside KLEV.
KLEV and TroHound share an origin, but they each have their own direction. With TroHound, the focus is the dog’s world: the walk, the toy they keep bringing back, the spot they claim at home, and the care that goes into looking after them.
Those are the things I want this shop to be built around. The products need to make sense together, and the brand needs to feel like it belongs to the people who actually live with dogs.
This is the beginning.
TroHound is a new brand. We’re taking the time to build it into a dog-focused business with an identity of its own. The name and the hound are the beginning of that work.
If you found us early, you’re seeing TroHound take its first steps. I’m glad you’re here.
Jared Klev
Founder, TroHound